Why Guests Are Loving the Cocktail Moment
Breakfast has become more than just the first meal of the day. Today’s guests are treating breakfast and brunch as an experience — something to enjoy, not rush through. That shift has opened the door for more flavor, more variety, and more ways to make the morning feel a little more special. That’s where cocktails come in.
The growing popularity of breakfast cocktails reflects broader changes in consumer behavior. Data from the National Institute on Alcohol Abuse and Alcoholism (NIAAA) shows that compared to twenty years ago, the average American now consumes 60% more hard liquor and 50% more wine per capita. This increase, particularly in premium spirits and craft beverages, points to a larger trend: guests are seeking elevated dining experiences and are more willing to indulge in specialty beverages that complement a meal.
At Scramblers, the addition of breakfast cocktails has created incremental sales opportunities across locations. Rather than replacing existing menu purchases, cocktails are typically added to a guest’s order, increasing the average check while enhancing the overall dining experience. For franchisees, that means an additional revenue stream that complements the core breakfast menu and creates greater earning potential throughout the day.
For more information on changing alcohol consumption trends, view the NIAAA website.
How Scramblers Brings It to the Table
The Tipsy Tomato brings bold, savory flavor for guests who like something with a little kick. The Pineapple Sunrise adds a bright, refreshing twist that pairs perfectly with a relaxed morning vibe. Coffee lovers can enjoy the Scrambler Boozy Coffee, which blends rich coffee flavor with a spirited finish. And the Mimosa Bar, featuring four flavor options, gives guests the freedom to mix, match, and find their perfect pour.
Growing With the Breakfast Industry
Cocktails are just one more way Scramblers delivers on what today’s guests are looking for — great breakfast, a welcoming atmosphere, and those little touches that turn a good morning into a great one. Breakfast isn’t standing still, and neither are we. From the classics our guests count on to the evolving trends shaping the industry, Scramblers continues to move with the moment.
Ready to be part of that momentum? Learn more about bringing the Scramblers experience to your market by clicking here!