How Big Is the Breakfast Market?

The breakfast market is valued in the billions. Read on to learn all the reasons why breakfast is not only the most important meal of the day, but the most profitable.

The breakfast market is valued in the billions. Read on to learn why breakfast is not only the most important meal of the day but the most profitable.

Bright Breakfast Industry Forecast

Breakfast provides the energy required to face the day and jumpstarts the metabolism. Medical research suggests a hearty bowl of oatmeal or a plate of scrambled eggs can improve memory, increase concentration, and lower cholesterol. Starting the day with a healthy meal can help prevent obesity and reduce the chance of developing diabetes or heart disease.

Given all the health benefits of breakfast, it’s no surprise the industry is thriving. According to Allied Market Research, the global breakfast food market is on target to reach $729.5 billion by 2030. The global breakfast food market comprises supermarkets, specialty stores, and online retailers. It is dominated by major players like Kellogg Co. and General Mills.

Similar to the high demand for breakfast products at the grocery store, restaurants focused on the morning meal stay busy pouring coffee and flipping pancakes. A report from IBISWorld, a market research firm, reveals the number of breakfast restaurants and diners in the U.S. is up 3.7% from 2021, to approximately 8,658 establishments. Breakfast restaurants and diners are slated to generate $11.1 billion in the U.S. this year.

Breakfast Market Trends

Bakery items and fresh, ready-to-eat breakfast fare is driving the growth of the morning daypart. Focus on healthy lifestyles is also helping propel the breakfast market with North America leading the charge.

Prior to the pandemic outbreak, breakfast was booming at restaurants. Office closures and remote working briefly dampened the restaurant breakfast segment as people stayed home to flatten the curve. But, as people return to the office and concerns about COVID continue to drop, breakfast sales erased losses. Breakfast sales rose 5% in February, according to NPD Group.

Lately, high inflation and rising food costs are prompting Americans to cut spending. To trim costs, consumers are eating at restaurants with lower menu prices, which makes the breakfast daypart an attractive option for savvy investors. While overall restaurant traffic dropped 2% during the second quarter, breakfast held steady.

Rise and Shine with Scramblers

As demand for the morning daypart continues to remain strong, investing in a breakfast franchise can provide solid returns. Opening a franchise allows you to capitalize on an established brand with a history of success.

Scramblers Restaurants has more than 33 years of experience serving breakfast to hungry diners from its 26 locations. Scramblers dishes out bottomless pancakes, waffles, and French toast, as well as a wide variety of egg specials. The menu also includes soups, salads, and sandwiches for the lunch crowd.

The family-owned restaurant chain debuted as Cafe Marie and featured the recipes of its matriarch, Deby Marie Buerk. The owners of Scramblers let other restaurants handle the dinner rush so they can spend the evenings with their families. The second generation of the Buerk family is spearheading the growth of the franchise.

Opening a Scramblers location requires an initial investment of $450,000 to $860,000, including a $40,000 franchise fee. As part of Scramblers’ franchising process, all of their new franchise owners attend a two-week training program in the Scramblers Corporate Restaurants. The Scramblers’ team also provides guidance on site selection, construction, hiring, training, and marketing.

Learn More About Scramblers

If starting a franchise restaurant focused on breakfast sounds appealing, Scramblers is seeking franchise owners to help grow the brand. The company is primed for growth as it begins expansion in the southeast.

To learn more about opening a brunch franchise, contact Scramblers to get started and connect with one of our franchise business consultants.

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