When considering a restaurant franchise, the idea of owning a lunchtime restaurant may have come up in your research. So, what’s it like to own a lunch franchise? Learn more about what goes into the day-to-day process.
WHAT TO CONSIDER WHEN STARTING A LUNCH FRANCHISE
When starting a lunch-focused restaurant, you’ll want to research all of the ins and outs of the business. Understanding how much money you could make in addition to the hours you’ll put in are key to making the right investment decision.
Profitability
The most important question any new franchise owner will ask is, “how much money can I make?” Many franchises have a section called Item 19 in their Franchise Disclosure Document (FDD), also known as the “Financial Performance Representations” section. However, keep in mind that this section is not required, and therefore some franchises may not have it. Another way to understand the kind of money you’ll make as a franchisee is through the validation process. During validation, you’ll meet with franchisees in the system. You’ll be able to ask them questions about what it’s like to be a franchisee in addition to financial inquiries.
However, according to Small Business Trends, diner-style restaurants — common among eateries serving breakfast and lunch — are one of the most profitable types of restaurants. This is due to food costs being on the lower end. If you open a franchise that serves breakfast and lunch, the extended hours may also help your bottom line.
Lifestyle
During the validation process, you’ll want to ask the franchisee you’re meeting what their day looks like. With a lunch franchise, it’s likely that you’ll be starting your day quite early. Even if your restaurant doesn’t open until 11 a.m., there’s a lot of prep that needs to happen in order to have smooth operations throughout the day.
The tradeoff for starting your day earlier is that you typically end your day earlier, giving you more time to enjoy your evenings. At Scramblers, our franchises are open from 6:30 a.m. to 3 p.m., meaning more time to spend with family and friends.
VALUE PROPOSITION
The value proposition is what makes your business special. It’s your main differentiator from your competition. Every business, restaurant or not, needs to have a value prop. When looking at franchise options, it’s important to ask the franchisor how they stand out from their competition. Is it unique recipes? In-season ingredients from local farms and dairies?
What makes Scramblers special is our mastery of the brunch concept. Over the last 30 years, we haven’t shied away from reinventing our brand to make it better. With a revamped menu, simplified name and logo, and modernized restaurants, we’ve remained a leader in the industry.
THE FRANCHISE YOU JOIN
When looking at various franchisors, you’ll want to cross-compare what it costs against the kind of support you’ll get — and, if possible, the kind of money you’ll make. You’ll also want to understand what makes that franchise brand special over its competition. Take into consideration the number of units within the system and where they are located. Over-saturation can be detrimental to a new business. However, too few locations, and there may not be enough brand awareness to drive customers.
Those who join Scramblers will receive consistent support. Our brand has a system called “The Coop” to make sure you have everything you need to successfully run your restaurant. The “University” is a digital training platform — another benefit of joining our franchise — and teaches every member of your staff how to properly execute their role before they even start.
SCRAMBLERS: AN EGG-XELLENT FRANCHISING OPPORTUNITY
Unsure how to start a breakfast and lunch restaurant? Crack open the secret to lunch franchise ownership with Scramblers. Starting a franchise with Scramblers gives you access to a proven business model with 30 years of experience behind it.
Our franchise locations are open for breakfast and lunch, giving you the opportunity to capitalize on more than one mealtime while becoming an expert in breakfast and lunch cuisine. We’ve built our menu around original recipes, using only the freshest ingredients. We’re committed to providing guests with the best (and most delicious) experience.
Currently, we have locations primarily in the Midwest but are looking to expand across the United States. To get started with Scramblers, fill out this form, and one of our representatives will be in touch.