Pro-tip: when buying a franchise, you actually have the opportunity to buy more than one. While it may seem risky to own multiple franchises, there are a number of advantages to such an investment.
risk management
As the saying goes, “don’t put all your eggs in one basket.” When owning multiple franchises within a brand, you’re managing your investment risk. Multi-unit operators create a safety net for themselves should one of their stores start to stumble. Having strength in numbers also allows multi-unit franchisees to better offset any revenue lost at the struggling location and weather economic changes.
Shared resources
Multi-unit operators are able to take advantage of having the same resources for their locations. For example, if there’s a bit of turnover at one location, the franchisee can send staff from another location to fill in any gaps. It’s also common for multi-unit franchisees to hire a manager to oversee multiple locations instead of having one manager per store.
This also applies to marketing and advertising. Owning multiple franchises gives operators a larger territory to market in. They can opt to run radio, TV, direct mail, or digital ads and cover all of their locations – reducing the cost per store.
multiple revenue streams
A more obvious benefit to owning multiple franchise units is the opportunity for higher profits. Ideally, the more units you own, the more money you make. However, there are mitigating factors to this – if one of your locations is new and is still ramping up, you may not see a steady increase in revenue until the location breaks even and eventually turns a profit.
Understand, too, that the franchisor cannot make any type of earnings claims. There is no guarantee that you’ll strike it rich – but having multiple locations can increase your odds for success.
greater franchise experience
Similar to a 9-5 job, the more you do it, the better you get at it. Owning multiple franchises gives you the experience you need to become a more polished business owner. Having this experience looks great to the franchisor should you decide you want to purchase more units. And should you get brave enough to branch out and invest in other franchise brands, you’ll have a leg up over those just getting their portfolios started.
increased credability
Owning multiple units within a brand gives multi-unit operators a bit of influence. Multi-unit franchisees tend to be strong leaders with impeccable managerial skills. They’re also intimately acquainted with the brand – making franchisors and other franchisees more apt to listen to their opinions. Often times, successful multi-unit operators will be a resource for those in the midst of the validation step within the franchise discovery process.
multi-unit ownership with scramblers
According to IBISWorld’s breakfast restaurant industry analysis, the market is projected to grow by 9.8% this year alone, resulting in the industry being worth an incr-egg-ible $11.1 billion by the end of 2022.
We offer a scalable business model that allows for franchisees to thrive with multiple units. We’ve been specializing in the brunch concept for the last 30 years. We know how to run a successful breakfast and lunch franchise; we just need franchisees who are willing to learn how we crack eggs.
Our franchise investors receive ongoing training and support from our team of industry professionals. Our brand has the proper systems in place. For example, The Coop has just about every single thing a business owner would need to seamlessly handle operations from inventory to hiring. We also have The University, online training platform that can be accessed at any location. This digital training is perfect for onboarding new employees so they feel prepared to start their roles before they even step out onto the floor.
We have territories available across the U.S. and are on the verge of an ambitious growth spurt. To get started with Scramblers, fill out this form, and someone from our team will be in touch.