A great restaurant experience is crucial to a restaurant’s success. It’s what compels people to write positive reviews on social media, bring their friends with them the next time they visit, and remain repeat customers. So, as a restaurant owner, how do you distinguish a good restaurant from a great one?
If your guests come away feeling like they had a transformative experience, then your restaurant has what it takes to be great. Many little details make a big difference. Things like lighting, music, cleanliness, and hospitality. Each of these details plays into the total experience at your establishment.
GREAT ATMOSPHERE
When people walk into your establishment, what do they see and hear? Are you trying to create an authentic restaurant experience, or are you trying to create a scene? Are there natural textures and colors in the space, or does everything feel synthetic? Whatever your atmosphere, it will automatically set the tone for whatever experience your guests will have. If you want customers to feel relaxed, you’ll likely want a more muted atmosphere. If you want customers to be excited, you might opt for a more vibrant space. The colors, textures, and general design of your restaurant should reflect your overall theme and concept.
GREAT FOOD
Food is the core component of any restaurant experience. It’s the thing that turns first time diners into repeat customers. You should strive to offer food that far surpasses your diners’ expectations. Creativity is key in the restaurant industry. Find ways to make classics fresh again or come up with completely new ideas. Either way, your food should be as exciting as it is delicious. If you’re in an already competitive market, you might want to offer familiar dishes at a lower price point to help diners feel like they’re getting a deal.
As a potential franchisee, remember the type of cuisine you serve can affect your bottom line. The breakfast restaurant and diner industry is currently estimated at $11.1 billion in the U.S. and expected to grow nearly 10% this year, according to IBISWorld. As the market continues to expand, franchises like Scramblers keep improving their customer satisfaction.
GREAT SERVICE
Good service in a restaurant can make all the difference in a customer’s experience. When diners come in, they should be greeted and served by friendly and attentive staff. Your wait staff should be fully knowledgeable of the menu, specials, and any substitutions guest can request. Your team has to strike a balance between being efficient without guests feeling rushed, but not so lax that they feel forgotten about. Diners want to feel like you’ve put a lot of thought into their experience. They want to know that they’re important to you as the restaurant owner.
As a Scramblers franchisee, you are adequately trained to run your successful brunch business through our proprietary systems that create operational efficiency, so your diners have a wonderful experience. Our online training portal, Scramblers University, will help equip every team member with the tools they need to do their job well and boost your bottom line.
GREAT MARKETING
The marketing strategy you use to bring diners into the restaurant is paramount. If diners don’t know you exist, they won’t come into your restaurant. You need to ensure your target audience has ample opportunity to discover you. When building your marketing strategy, you’ll want to make sure you’re tapping into the proper channels. It’s important to be where your customers are. A younger audience will respond well to social media ads. A more mature customer base may react better to a direct mail strategy.
SCRAMBLERS: A FRANCHISE PRIORITING GREAT EGGS-PERIENCE
Having unique restaurant ideas and prioritizing customer experience is important to your success as a franchise restaurant owner. As you decide your restaurant’s concept, menu, and marketing strategy, make sure you’re creating a total experience that is different, memorable, and tailored to your customers’ needs and desires.
If you’re not sure where to start, Scramblers is a reputable brunch franchise that has been perfecting their restaurant experience for the past 30 years. Learn how we crack eggs!
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